TIM HORTONS PREDICTS SUMMER’S BIGGEST BLOCKBUSTER: NEW CREAMY CHOCOLATE CHILL

TIM HORTONS PREDICTS SUMMER’S BIGGEST BLOCKBUSTER: NEW CREAMY CHOCOLATE CHILL

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 TIM HORTONS Creamy Chocolate Chill

The first of its kind from the creator of the iconic Iced Capp, Creamy Chocolate Chill is the chocolateyist, creamiest frozen treat you’ll have to have this summer. 

OAKVILLE, ON – May 5, 2015 –   From music charts to movie theatres, summer is all about the hits. When it comes to the drink of summer 2015, Tim Hortons has it covered with its newest menu innovation, Creamy Chocolate Chill – a decadent frozen drink hand blended with real cream and layer upon layer of chocolaty goodness that’s the first of its kind from Tim Hortons. It’s so delicious, it’ll have you from the very first sip.

“Tim Hortons elevated the Canadian cold specialty coffee category to new heights in 1999 with our iconic Iced Capp, and we think Creamy Chocolate Chill is really going to shake up the frozen treat market in much the same way,” says David Clanachan, President and COO, Tim Hortons Canada. “Creamy Chocolate Chill is unlike anything in our current lineup, and it gives our guests one more great reason to visit Tim Hortons on a hot summer day.”

Tim Hortons Iced Capp and Iced Coffee lead the cold specialty coffee category, representing nearly eight out of every 10 drinks sold in Canadian quick-service restaurants. Since entering the category, Tim Hortons has continued to expand its cold and frozen beverage lineup with innovations like Fruit Smoothies and Frozen Lemonade, and it now leads the overall cold specialty beverage category with more than 50 per cent market share[1]. The introduction of Creamy Chocolate Chill, which performed exceptionally well in sensory research, fills a menu gap at Tim Hortons and rounds out its specialty frozen treat roster. Its one-of-a-kind creamy chocolaty taste is expected to be a game changer for the brand.

Tim Hortons wanted to show guests that the layers of chocolaty awesomeness in the new Creamy Chocolate Chill will elevate their taste experience to a higher level. Literally. So with the help of Britain’s Got Talent finalist, Canadian illusionist Darcy Oake, they outfitted a Tim Hortons restaurant with hidden cameras and surprised guests and team members with a fun levitation illusion. Lots of preparation and rehearsal culminated in this live event that defies logic. To see a “Higher Level of Chocolaty,” visit BIT.LY/1ZWKSUU.

For more information about the new Tim Hortons Creamy Chocolate Chill, join the #ChoChill conversation on TWITTER or INSTAGRAM using @TimHortons and on Facebook at FACEBOOK.COM/TIMHORTONS.

 

Tim Hortons®  Inc. Overview

Tim Hortons, part of Restaurant Brands International, is one of North America’s largest restaurant chains operating in the quick service segment. Founded as a single location in Canada in 1964, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products. As of April 27, 2015, Tim Hortons had 4,724 systemwide restaurants, including 3,773 in Canada, 892 in the United States and 59 in the Gulf Cooperation Council. More information about the Company is available at WWW.TIMHORTONS.COM.

About Restaurant Brands International

Restaurant Brands International Inc. is one of the world’s largest quick service restaurant companies with approximately $23 billion in system sales and over 19,000 restaurants in nearly 100 countries and U.S. territories. Restaurant Brands International owns two of the world’s most prominent and iconic quick service restaurant brands – TIM HORTONS® and BURGER KING®. These independently operated brands have been serving their respective guests, franchisees, and communities for over 50 years. To learn more about Restaurant Brands International, please visit the Company’s website at WWW.RBI.COM.

For further information or to arrange an interview, please contact:

Hailey DeDominicis

dedominicis_hailey@timhortons.com

905-337-5361

[1] CREST® YE Nov 2014