5O YEARS YOUNG AND STILL NUMBER ONE

5O YEARS YOUNG AND STILL NUMBER ONE

150 150 Paradigm PR

Tim Hortons

 

– In appreciation of making us Canada’s coffee leader, Tim Hortons invites Canadians to celebrate National Coffee Day with $1 small Dark Roast from September 22 to September 29 –  

OAKVILLE, ON – September 22, 2014 – For many Canadians, the day doesn’t start until they’ve had their first morning cup, with 78 per cent of Canadians enjoying a coffee at breakfast1. Serving nearly eight out of every ten coffees poured in Canada, Tim Hortons is proud that guests consistently choose its restaurants to ensure their day starts right. In appreciation of making us Canada’s favourite coffee, Tim Hortons is inviting Canadians to celebrate National Coffee Day with a $1 small Dark Roast offer from September 22 to 29.

“We’re honoured to be the first morning stop for millions of Canadians, and we want to say thank you in time for National Coffee Day by offering our exciting new small Dark Roast coffee for only $1,” said Dave McKay, Vice President, Beverages, Tim Hortons. “Last month we launched our Dark Roast blend, and it is quickly becoming another Canadian favourite as our guests tell us they love the full, robust flavor and enjoy having the option to choose between two great-tasting blends.”

Tim Hortons Dark Roast is a brand new premium blend made from 100 per cent Arabica beans, sourced from the world’s most renowned coffee regions. The new blend offers hints of citrus, cocoa and earthy tones with a rounded body. It is carefully roasted to bring out the full, rich flavour and aroma of a dark roast coffee, while ensuring a perfectly smooth finish.

“Whether it’s our iconic Original blend, Decaf, or our new Dark Roast coffee, the first priority for Tim Hortons is ensuring our guests have a superior tasting and perfectly brewed cup of coffee every time,” said Kevin West, Senior Coffee Master, Tim Hortons. “We do that by controlling every step of the coffee process, from selecting the beans, to roasting and blending the beans, to brewing in small batches. The entire Tim Hortons team works to ensure a best-in-class coffee for every guest, which is why it is the most beloved cup of coffee in Canada.”

In celebration of National Coffee Day, on September 29, from 9 a.m. until 3 p.m. (EDT), Tim Hortons will be randomly giving away Tim Cards on Twitter. Simply follow @TimHortons and respond to the National Coffee Day questions using #TimsCoffeeDay to participate.

1 Coffee Association of Canada 2013 Canadian Coffee Drinking Trends

 

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Tim Hortons Inc. Overview

Tim Hortons is one of the largest publicly-traded restaurant chains in North America based on market capitalization, and the largest in Canada. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products. As of June 29,

2014, Tim Hortons had 4,546 systemwide restaurants, including 3,630 in Canada, 866 in the United States and 50 in the Gulf Cooperation Council. More information about the Company is available at www.timhortons.com.

For further information or to arrange an interview, please contact:

Michelle Robichaud
robichaud_michelle@timhortons.com
905-339-5047