Paradigm Public Relations has a play date with MGA Entertainment Canada

Paradigm Public Relations has a play date with MGA Entertainment Canada

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TORONTO, May 24, 2011 – Work isn’t supposed to be this much fun! MGA Entertainment Canada has retained Paradigm Public Relations as its Canadian public relations agency.

Paradigm will support a number of MGA product lines including Bratz®, Lalaloopsy® , Kachooz® and MOXIE Girlz® dolls along with the iconic Little Tikes® brand. Communications plans for the toys are designed to build interest among key industry influencers and target non-traditional media channels.

“Paradigm caught our attention by demonstrating their ability to connect with our core consumers through their great media relationships, results oriented approach and out of the toy box thinking,” said Laura Wiese, Vice President, Marketing, MGA Entertainment Canada. “Their creative ideas and high energy are a great fit with the culture of MGA Entertainment and the fun personalities of our brands.”

Communications activities include spring and fall national media relations campaigns, contesting, blogger outreach, event support and facilitating strategic partnerships.

About MGA Entertainment Inc.
MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, California, manufactures innovative lines of proprietary and licensed products including a wide assortment of dolls, games, sporting goods, preschool toys and outdoor climbers & swingsets . The MGA family includes award-winning brands such as Little Tikes®, Lalaloopsy™, Bratz®, Moxie Girlz™, BFC, Ink.™, Rescue Pets® and Zapf Creation®. The Company is continuing its tradition of creating imaginative doll brands for girls. For more information please visit: www.mgae.com, www.littletikes.com, www.lalaloopsy.com, www.bratz.com, www.moxiegirlz.com, www.moxieteenz.com, and www.bfcink.com.

About Paradigm Public Relations
Paradigm Public Relations (www.paradigmpr.ca) specializes in brand marketing communications, promotions, corporate communications and media relations measurement. Its clients include HTC, Energizer Personal Care (Banana Boat, Hawaiian Tropic, Playtex Infant and Schick), Molson Coors, PokerStars.net, TD Bank Group and Timex. Paradigm Public Relations is currently ranked number 6 on the PROFIT HOT 50 list of emerging growth companies.

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For more information please contact Paradigm Public Relations 416-203-2223