Not all fashion shows. Style begins before you get dressed

Not all fashion shows. Style begins before you get dressed

150 150 Paradigm PR

Schick® Quattro for Women® TrimStyle™, the hottest fashion accessory for Spring 2010
TORONTO, ON, October 23, 2009 – Schick® Quattro for Women® TrimStyle™, the must-have accessory for Spring 2010, has arrived in Canada to help women create their own style and feel confident and sexy. Whether they are traditionalists, minimalists or rock a look all their own, Canadian women can now style themselves easily, safely and with confidence thanks to the new Quattro for Women® TrimStyle™, the first four blade razor and bikini trimmer in one.

“Style begins before you get dressed,” says Sandy Gold, beauty expert. “Women want to look, as well as feel, their best and maintaining their own unique style is one way to help boost confidence and feel sexy. Personalization and infusing your own sense of style are all the rage and Canadian women have long awaited a tool to help them achieve their desired look.”

A first of its kind, the Quattro for Women® TrimStyle™ is a four blade razor and waterproof trimmer that allows women to shave, trim and transform with the flip of a handle. So whether a woman is in favour of the traditional triangle, a boyfriend’s initials or the landing strip, they can now feel confident knowing they have the ultimate accessory to help – the Schick® Quattro for Women® TrimStyle™.

“Research shows that 82% of women 13-49 maintain their bikini area and 45% of women 18-44 say they trim and personalize that area,” says Giselle Smejda, Brand Manager, Schick Canada. “The Schick® Quattro for Women® TrimStyle™ allows women to easily transform their look and ensure they are always feeling their best. It is the accessory every woman needs to stay perfectly groomed.”
The Schick® Quattro for Women® TrimStyle™ combines the high-performance blades of a Quattro for Women® razor — which is ideal for long-lasting smoothness on your legs, underarms and bikini line — with a waterproof, battery-powered trimmer, perfect for safely tidying up or styling your bikini area. With three adjustable trimmer lengths, the Quattro for Women® TrimStyle™ allows you to get as neat as you’d like or as bare as you dare. It made its debut in Canada at LG Fashion Week and just like the designs on the runway, the new product is available in Spring 2010. Schick® Quattro for Women® TrimStyle™ will be available at drug, mass and grocery retailers across Canada starting in February 2010 for a suggested retail price of $11.99.

“Everyone’s doing it, for a wide range reasons: to feel confident, get intimate, express yourself or simply wear your favourite swim suit,” says Gold. “From the traditional look to patterns like stars and petals, the Schick® Quattro for Women® TrimStyle™ gives you the freedom to be — and express — yourself.”

About Schick
Schick, a division of Energizer Personal Care Canada, is a leading manufacturer of high performance razors for men and women. Committed to the development of shaving technology and innovation, Schick has launched some of the most successful razors on the market including Xtreme3®, the first three-bladed disposable that flexes and pivots, Intuition Plus®, the first razor that lathers shaves and moisturizes in one step, and Quattro®, the first four-bladed system and disposable razor for men and women. For more information visit www.schick.ca. FREE YOUR SKIN™

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For more information please contact Paradigm Public Relations 416-203-2223