Newman’s Own: Lights, Camera, Salad! Newman’s Own premieres salad blockbusters

Newman’s Own: Lights, Camera, Salad! Newman’s Own premieres salad blockbusters

150 150 Paradigm PR

TORONTO, ON, June 10, 2009 – This summer, put a new twist on dinner and a movie. Newman’s Own, the brand synonymous with premium, quality, all-natural products, is taking leafy veggies to new heights with movie-themed salads that sing. The secret to these great salads is Newman’s Own’s all-natural, no nonsense, kick in the derriere dressings, available in five delicious flavours. Created by Paul Newman and his buddy, famed playwright A.E. Hotchner, each dressing is based on the Newman’s Own principle of using top-notch ingredients that taste great—and donating all proceeds to charities worldwide.

“At Newman’s Own, salads take centre stage—the first products that Paul Newman and A.E. Hotchner created were all-natural, made-from-scratch salad dressings,” says Tom Indoe, President, Newman’s Own Inc. “In fact, the original Olive Oil & Vinegar Dressing Paul Newman created back in 1982 is still a top salad dressing world-wide. What that says to us is that consumers want great tasting, premium, all-natural products—and they also tell us that they like feeling good about the products they buy.”

Summer Salad Blockbusters
Wow them at the dinner table this summer with salads that hustle, heist and score. Newman’s Own is introducing tasty, uniquely Canadian salad recipes themed to classic Paul Newman films. Spanning Paul’s acting career, these new movie-themed salads were created by Great Cooks on Eight Chef Maggie McKeown. Premiering this season are:

  • Butch Cassidy and the Sundance Kid Western Salad—featuring Newman’s Own Oil & Vinegar Dressing
  • A New Kind of Love for Salad—featuring Newman’s Own Balsamic Vinaigrette
  • Mr. & Mrs. Bridge Family Salad—featuring Newman’s Own Family Recipe Italian Dressing
  • Hearty Slap Shot Salad—featuring Newman’s Own Caesar Dressing
  • The Hustler Salad—featuring Newman’s Own Parmesan & Roasted Garlic Dressing

Newman’s Own Salad dressings:
Newman’s Own was founded on salad dressings. For years, Paul and his friend “Hotch” bottled their Olive Oil & Vinegar Dressing as gifts for friends at Christmas. In Paul Newman’s words, “the acclaim was defeaning, the repeat orders staggering.” They decided to take the dressings to the world and in 1982 the Newman’s Own company was born. Today in Canada, there are several Newman’s Own dressings available, including:
Newman’s Own Olive Oil & Vinegar Dressing
Newman’s Own Family Recipe Italian Dressing
Newman’s Own Parmesan & Roasted Garlic Dressing
Newman’s Own Balsamic Vinaigrette Dressing
Newman’s Own Caesar Dressing

Newman’s Own salad dressings are available at Loblaws, Metro Ontario, Sobey’s Inc., Wal-Mart and Rabba Foods for a suggested retail price in the east of $4.00 for 475 mL.

The Newman’s Own story:
Best known for his acting and racing career, Paul Newman was also a foodie at heart. For years, Paul was notorious among local eateries for requesting ingredients from the chef to make his own dressing from scratch. The quest to become a dressing connoisseur was driven for not only a love of great-tasting dressing but for a love of including only the freshest and finest ingredients.

Along with A.E. Hotchner, Paul decided to bottle their own unique dressing as gifts for local neighbours. And so, as they say, a dressing was born! The idea quickly flourished into a highly-respected premium food company. As demand increased, and they teetered on success, Paul decided to donate the profits to worthy causes. This concept is represented in the company motto: Shameless exploitation in pursuit of the common good.

Paul was quick to attest to the role that luck plays in everyone’s life and used his fame to help those less fortunate. In Paul’s words: “I wanted to acknowledge luck; the chance and benevolence of it in my life, and the brutality of it in the lives of others, who might not be allowed the good fortune of a lifetime to correct it.”

About Newman’s Own:
Newman’s Own, Inc., founded on a lark by Paul Newman and his buddy A.E. Hotchner in 1982, is now (to our own surprise!), a leading (and growing) premium food company that offers more than 175 varieties of delicious all-natural food and beverage products, developed and approved by Paul Newman himself.

Today, Newman’s Own range of products are best sellers around the world, with royalties and profits after taxes from the sales of these products continuing to go to charities via the Newman’s Own Foundation. Thousands of charities around the world have benefited from the venture—to date Paul Newman and the Newman’s Own Foundation have donated more than $265 million to charities in the U.S., Canada and around the world.

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For more information please contact Paradigm Public Relations 416-203-2223