Paradigm wins Peoples’ Choice Award

Paradigm wins Peoples’ Choice Award

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New Toronto Agency wins 3 other IABC Ovation awards including Award of Excellence in Marketing Communications

TORONTO, ON, May 30, 2008 — Paradigm Public Relations, a young, growing Toronto-based PR agency, took home four awards at Thursday night’s 2008 IABC Ovation Awards gala, including the People’s Choice Award.

“We are now in our tenth month of business. Winning awards this early in our agency’s life is very exciting for us,” says Mike Abbass, vice president, Paradigm Public Relations. “This is a testament to our clients, like Schick, who have given us the freedom to execute innovative, creative campaigns for their
brands.”

The People’s Choice Award was presented to Paradigm, Real Interactive and
BOOM Marketing for the Booby Wall campaign, Are your breasts online? The launch of the Booby Wall. The campaign also received an Award of Excellence for Marketing Communications 100K and up, and an Award of Merit for Media Relations up to 50K.

Paradigm also won an Award of Merit in the Photography category for its work promoting Mill St. Barley Wine.

About Paradigm Public Relations
Paradigm Public Relations (www.paradigmpr.ca) is a Toronto-based, full-service agency specializing in brand marketing communications, corporate communications, issues management and media relations measurement. Its clients include Schick Canada, Jamieson Laboratories, AIG Travel Guard, Polar Electro Canada, TD Waterhouse, SickKids Foundation, Mill St. Brewery, Ride for
Karen and X-Design.

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For more information please contact Paradigm Public Relations 416-203-2223