Paradigm Public Relations off and running with Polar

Paradigm Public Relations off and running with Polar

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TORONTO, ON, April 17, 2008 —Polar Electro Canada, the leading manufacturer of heart rate monitors for physical activity, has retained Paradigm Public Relations as its public relations partner for 2008.

“We chose Paradigm Public Relations because the team demonstrated that they truly understood our vision for the Polar brand” says Brigitte Boucher-Sills, Brand Marketing Manager, Polar Electro Canada. “Paradigm brings a great combination of strategic thinking, sports communications experience and media relations expertise to our business.”

Paradigm has begun working on a variety of initiatives for the Polar line of heart rate monitors including media relations, product placement and promotions.

About Polar Electro Canada
Polar Electro Canada Inc. provides innovative, personal technology solutions that help improve people’s quality of life through physical activity. Headquartered in Lachine, Quebec, Polar Electro Canada is a wholly-owned subsidiary of Finland-based Polar Electro OY, which invented the first ECG accurate wireless heart rate monitor, under the Polar name in 1977 as a training tool for the Finnish National Cross-Country Ski Team.

About Paradigm Public Relations
Paradigm Public Relations is a Toronto-based, full-service agency specializing in brand marketing communications, corporate communications, issues management and media relations measurement. Its clients include AIG Travel Guard, Banana Boat, Hawaiian Tropic, Jamieson Laboratories, Mill St. Brewery and Schick Canada.

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For more information please contact Paradigm Public Relations 416-203-2223